I’m going to be blunt and honest with you here. If you want to burn fat, discard several pounds, and get into better shape and health, I’ve got some news for you. Looking for a nutrition and workout program that you can follow for life will not do you any good at all. In fact, I believe that the traditional lifestyle approach to fat loss is a bunch of crap. I’ll share my Non-Traditional Lifestyle Approach to fat loss in a moment, but first, here’s why I believe lifestyle plans suck…

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What’s better for fat loss, long duration cardio or high intensity interval training (HIIT)? Allow me to be your voice of reason throughout this article series. Today we will start with ‘Marketing Hype‘, as I believe this will shed some light on why this is such a heated debate. The mass confusion that has been generated throughout the fat loss industry is largely due to the marketing hype from people who are trying to sell you their workout program that is based on the limited research on HIIT. Their focus is on profit, rather than your best interests. Let me explain…

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